Bad Writing Still Takes Good Money

"Business writing is often characterized by density, circuitousness, voicelessness, overuse of passive voice and non-standard English, punctuation and spelling."

Christine Mowat, "A Conference with Myself on Teaching Writing,"
Teacher as Researcher, Faculty of Education, The University of Calgary.

Poor writing wastes your money in three ways:

  - It takes time to produce

  - Your employee is not doing what he or she was hired to do

  - The message is diluted or even rendered ineffective

Can you really afford this?

Are Your Professional Writers Overwhelmed?

In companies that do employ professional technical and marketing writers, they are often so tied up with documenting new products and product upgrades that documents for legacy products are not maintained.

Is your business one of the two-thirds without a disaster plan?

A quarter of all affected businesses never reopen after a major disaster.

Reviewing and prioritizing the risks that could impact your business, developing risk mitigation strategies, and compiling an emergency plan improves the chances of your business surviving a dsaster.

At Casterbridge Business Communications, business writing is a core competency. I can help you to develop your company newsletters, technical documents, emergency plans, company reports; any of the multitude of documents that you or your staff struggle with daily.

Read on to see how Casterbridge Business Communications can help your company become more efficient and therefore more profitable.

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